Ellie runs the full carrier procurement and execution workflow inside the tools your team already uses. Here is exactly what she does, where the human stays in control, and how she gets sharper every week.
PRODUCT SCREENSHOT
Ellie browser overlay open on a TMS
Ellie runs the carrier workflow end to end, from the first ask to the booked load. Here is what she unlocks at each step.
1
The Ask
A new load lands. The rep types the way they would speak, and Ellie turns that ask into sourcing, outreach, and next steps inside the workflow.
2
Sourcing & Outreach
Launch Ellie inside the page your rep is already working in. She pulls in load details, ranks carriers using your data, and starts outreach across your team's channels.
3
Email Negotiation
She works the back-and-forth inside the rules your brokerage sets, so rate conversations move faster without giving pricing control away.
4
Verification
Ellie checks MC, DOT, safety, insurance, and fraud signals as the carrier moves toward booking, so compliance is part of the workflow.
5
Inbound Calls
Ellie handles inbound carrier calls, gathers the important details, and keeps the rep in the loop instead of burying it in a black box.
6
Rep Review
When a decision needs human judgment, Ellie brings the work back with carrier, rate, equipment, compliance status, and context assembled.
7
Analytics
Leaders see how work is moving: who was contacted, what came back, where reps stepped in, and how loads were covered.
8
Admin Controls
Your team sets the operating rules: max buy caps, carrier scoring, escalation paths, and workflow settings. Ellie executes inside those guardrails.
The rep reviews, approves, and owns the outcome. Ellie owns the mechanics.
See Ellie run the whole thing inside a real workflow, from the ask to the booked load.
Ellie prepares the outreach and the rate, then pauses. Your rep sees what she is about to send before it goes out, approves it, and stays accountable for the rate, the carrier, and the customer. Trust is built the way it should be: the rep watches Ellie do exactly what they would have done, just faster, until checking her becomes a formality. Autonomy increases only as that trust compounds.
ELLIE · READY TO SEND
Ellie is ready to send 3 offers. Review before send.
Werner Ent. · MC 123456
$2,150
Werner Ent. · MC 123456
$2,150
Werner Ent. · MC 123456
$2,150
Brokers were first. They are not the whole market. The same execution layer runs inside BPOs, inside the Load Control Centers Fortune 1000 shippers are standing up, and inside LSPs and 3PLs.
Freight Brokerages
Move more loads without adding carrier reps.
For Brokerages →
BPOs
Sell the work, not the seat. Change your unit economics.
For BPOs →
Shippers & LCCs
Run your freight in-house with twenty people, not two hundred.
For Shippers & LCCs →
LSPs & 3PLs
Execute at machine speed across every account you manage.
For LSPs & 3PLs →
The old stack put the system of record at the bottom and asked humans to do everything above it. The new stack adds the layer that acts. Envoy calls it TOAS, the Transportation Observability Action System: the observability and action layer that sits above the TMS, makes agent work visible to leadership in real time, and executes against the strategy you set. The system of action eats the system of record.
Human oversight
Strategy & edge cases
The AI workforce
Sourcing → tracking
Semantic layer
Carrier Context Graph
System of record (TMS)
Stores the load
Ellie does not replace your operators. She promotes them.
Ellie handles the down-the-fairway work. Your operators handle the edge cases, the relationships, and the judgment calls. Over time the operator stops being a task executor and becomes the outcome owner. The best version of this job is the boss of machines, a person setting strategy for a workforce that never sleeps.
“Humans set the strategy. Ellie executes the work.”
Ellie learns from every rate negotiation, every booked load, and every carrier interaction your team runs through her. That memory becomes the Carrier Context Graph, a proprietary data layer that gets sharper with use and stays yours. General-purpose AI restarts from zero every session. Ellie compounds. The operators who deploy the execution layer first build a context advantage the late movers cannot buy back.
⌘
Runs in your browser
Ellie deploys as a Chrome extension and works on top of the web tools your team already uses.
⌘
System-agnostic
She runs on top of your TMS, portals, and load boards. You do not rip and replace anything.
⌘
Secure
SOC 2 Type II, aligned to all Trust Services Criteria. Your data stays protected and stays yours.
SOC 2 TYPE II
TMS + load board logo lockup
A product, not a pitch.
Most AI in freight is a roadmap. Ellie is booking 75% of freight in live accounts right now, with reps choosing her as their default workflow. When you evaluate the category, ask one question: how much of your team's freight is actually being booked through the tool today?
Customer logo row (pending approval)
What is Envoy AI?
–
Envoy AI builds Ellie, the execution layer for logistics. Ellie is an agentic system that sources carriers, runs outreach, negotiates inside guardrails, verifies compliance, and tracks loads, while a human reviews and owns the outcome.
Who is Ellie for?
+
Envoy AI builds Ellie, the execution layer for logistics. Ellie is an agentic system that sources carriers, runs outreach, negotiates inside guardrails, verifies compliance, and tracks loads, while a human reviews and owns the outcome.
Does Ellie replace my team?
+
Envoy AI builds Ellie, the execution layer for logistics. Ellie is an agentic system that sources carriers, runs outreach, negotiates inside guardrails, verifies compliance, and tracks loads, while a human reviews and owns the outcome.
How does Ellie deploy?
+
Envoy AI builds Ellie, the execution layer for logistics. Ellie is an agentic system that sources carriers, runs outreach, negotiates inside guardrails, verifies compliance, and tracks loads, while a human reviews and owns the outcome.
How is my data handled?
+
Envoy AI builds Ellie, the execution layer for logistics. Ellie is an agentic system that sources carriers, runs outreach, negotiates inside guardrails, verifies compliance, and tracks loads, while a human reviews and owns the outcome.
How is this different from other freight AI?
+
Envoy AI builds Ellie, the execution layer for logistics. Ellie is an agentic system that sources carriers, runs outreach, negotiates inside guardrails, verifies compliance, and tracks loads, while a human reviews and owns the outcome.
We publish our thinking in the open: a weekly essay from Robby Nathan, a working blog, customer proof, and the events shaping the category. It all lives in one place.
THE SOCRATIC SHIPPER
7 issues
Robby Nathan's weekly essay
Questioning what freight takes for granted — the metrics, the assumptions, the best practices nobody examines.
Read the essays →
THE BLOG
19 posts
Working notes on agentic freight
The logistics AI stack, decision latency, observability, and the legal shifts reshaping carrier selection.
Browse the blog →
VIDEO
Walkthrough
Inside Ellie, end to end
Watch Ellie run a real load: the ask, sourcing, negotiation, verification, and rep review.
Watch the video →
CASE STUDIES
Coming soon
Proof from live accounts
Customer results from brokerages and shippers running the execution layer in production today.
See the proof →
EVENTS
2 recaps
From the floor of the industry
Takeaways from FreightWaves F3 and the WEX OTR Summit on where AI in freight really stands.
Read the recaps →
NEWS & MEDIA
Latest
Announcements and press
Including the strategic Highway integration that automates carrier compliance through Ellie.
Read the news →