Ellie is the agentic execution layer for freight. She sources carriers across the systems you already use, runs outreach over email, SMS, and voice at the same time, negotiates inside your guardrails, and verifies compliance before you book. Your operators review, approve, and own the outcome.
For twenty years, freight bought software that records the work. Almost nobody built the layer that does it.
TMS platforms were designed to record what happened, not to win the load. So the most expensive people in the building spend their day clicking through screens: pulling rates, searching for capacity, sending the same email to the same carriers, chasing confirmations until 6pm. The market calls that automation. It is workflow acceleration. The work between the clicks still waits on a person, and the load gets covered by whoever was faster, not smarter.
“I can't believe I paid humans to send emails.”
Robby Nathan · Co-Founder & CEO
Fragmented workflows
Sourcing is the bottleneck
Busywork burns out reps
More volume means more headcount
Eight unlocks. One carrier rep workflow.
Ellie works the way your floor works. She lives in the browser, on top of the tools your team already opens, and runs the whole procurement and execution workflow — eight unlocks, end to end — so your people own the judgment part.
1
The Ask
Give Ellie a load in plain language. She reads it and gets to work.
2
Sourcing & Outreach
Best-fit carriers pulled, then reached over email, SMS, and voice in parallel.
3
Email Negotiation
She negotiates inside your guardrails and shows the rate before it sends.
4
Verification
MC, DOT, authority, and safety checked automatically on every carrier.
5
Inbound Calls
She fields carrier calls and questions on the load, day or night.
6
Rep Review
Ellie pauses for approval. The rep owns the rate and the relationship.
7
Analytics
Hours returned, loads per rep, and cost per load, reported to leadership.
8
Admin Controls
Set guardrails, lane rules, and autonomy levels across the floor.
Your rep reviews three options in the morning, approves, and spends the day on the carriers, the customers, and the calls that actually compound.